ROBOTICS AUTOMATION COMPANY
DIVERSIFIES CLIENT BASE
CHALLENGE
ACRO Automation Systems Inc. provides customized, robotic automation solutions to companies throughout the world. The outdated website didn’t clearly illustrate ACRO’s strengths, wasn’t easily found on Google and wasn’t generating quality leads for their sales team. ACRO also wanted to diversify their customer base and find prospects in new vertical markets.
SOLUTION
ACRO relied on MMC’s marketing expertise in manufacturing to help with several areas: website design, content writing, SEO, paid search, public relations, and social media activity. ACRO also wanted resulting leads to automatedly flow into their CRM system. In summary, we optimized the website to convert traffic and help drive sales opportunities.
RESULTS
ACRO received hundreds of RFQ’s and quoted 30+ large automaton projects which resulted in multiple high-value new customers, ranging from six to eight figures. The most exciting result? A deal with a new customer worth more than $60 million in revenue as a direct result of ongoing digital marketing efforts.
Website Design, Updates and Hosting
Marketing Metrics Corp. did a great job updating our website. Our site finally tells the real ACRO story complete with case studies and video testimonials as well as links to key social media sites like LinkedIn and Facebook. Clearly one of Marketing Metrics best attributes is their ability to develop, implement and monitor a corporate marketing plan.
— Jeffrey J. Weinberger
Vice President of Finance and Administration, ACRO Automation
Content Marketing
Strong content fuels lead generation. Content that connects with customers will draw them to your site, nurture them throughout the sales cycle, and capture contact information. You’ll build credibility and trust while giving potential (and current) customers details they need to make an informed purchase decision.The Marketing Metrics team collaborates with clients to write valuable content. We structure content delivery for maximum business-building impact.
Content can come in many forms – not just text-based web pages. Image and video content are also important and additional ways for users to interact with your brand. Pairing content like a blog or case study with a related video or image deepens the user’s understanding of your company. By combining text, image and video content on your site, a multimedia content marketing strategy can take your brand and elevate it above other competitors on the web.
WE Drive Revenue
At Marketing Metrics, we take a different approach—one that’s built around your specific challenges. Our unique ability to leverage our knowledge of sales, marketing and technology has helped hundreds of manufacturing companies accelerate their growth.
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Drive Website traffic |
SEO Services →
Account-Based Marketing Services →
Content Marketing Services →
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| Create & Manage Powerful Ad Campaigns |
PPC Management Services →
Social Advertising Services →
Employment & Recruiting Marketing→
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| Collect, Analyze and Deploy Marketing Data |
CRM Integration →
Lead Management →
Marketing Automation →
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| Improve Brand Messaging and Conversion |
Website Design Services →
CRO Services →
Social Media Management Services →
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Lead Analysis
We have monthly meetings to review every lead showing which marketing efforts are driving revenue for your business. By connecting the dots between your various marketing activities or channels and actual sales, you can confidently invest more in successful strategies and improve or eliminate underperforming ones.
Results
Why Our Clients Love Us
The $60 million dollar new order was the result of an online inquiry generated through sophisticated, proven digital marketing techniques executed by MMC. “Our company has made strong efforts to leverage the power of the Internet and we are very pleased with the steady results delivered by our digital marketing agency, Marketing Metrics Corp. We look forward to many more new customers coming forward to work with us after their online interactions with our brand.
Mike Loomis
President, ACRO Automation
- 100+ RFQ’s
- Actively Quoted 30+ new automaton projects
- Closed numerous projects – one worth more than $60 million dollars.
