An unsecure website can have negative consequences for your page rank, website traffic and the amount of data a user is willing to share on your website. HTTPS is a security protocol that uses SSL 2048-bit encryption to protect a user’s connection to the website. This ensures that any data transmitted to a HTTPS secured website cannot be tracked or stolen, and that the data is not corrupted as it is transferred.
Google takes website security very seriously. In January 2017, Google Chrome started marking pages that receive sensitive user input, such as passwords or credit card information, as “Not Secure,” if they are not running on HTTPS. In October, Google plans on expanding this practice to ALL pages that receive user input, including pages that contain Contact Us and Request for Quote forms. Pictured below is how a URL will be displayed after the changes are rolled out.
Savvy users will immediately realize that they are putting their personal information at risk by submitting information to an unsecure website, and 84% of regular users said they would abandon a purchase if data was sent over an unsecure connection. As security becomes more of a concern for Google, these “Not Secure” markings may become more visible.
You then have the question of security itself, which is a huge benefit, both for you and your users. Transmitting data over an unsecure connection puts your customers’ information at risk, leaving them open to identity theft and financial damage.
Furthermore, if the loss of personal information can be traced back to your website, you can be found liable in a court of law, fined and ordered to pay damages. Needless to say, data breaches are disastrous for a company’s image.
You might not have even noticed it but when you use Google’s Chrome browser, there is an icon with a warning in the URL bar. When you click on the icon next to your URL in the address bar, you see the warning. Please see the example below.
A secure certificate encrypts information between a web browser and a web server, so unauthorized people cannot view what is being displayed or submitted. If you are a current customer of ours, the good news is that your website is already running in https://. Secure certificates are installed on our customers’ sites, free of charge. Do you need a certificate? We can help. Contact us to learn more.
DNS tells the world where your digital assets, such as website or email server, are located. Marketing Metrics Corp uses Cloudflare as our primary DNS provider. Cloudflare handles the DNS for 38% of the internet’s websites and provides exceptional security and DDoS protection.
A Web Application Firewall (WAF) protects a website from malicious activity such as Cross Site Scripting (XSS) and malicious file uploads. Marketing Metrics Corp installs, tailors and maintains the security policies for our client’s WAFs, making sure their websites are safe and secure.
Keeping your website secure is good for your online reputation, future revenue growth, and your customers’ privacy. If you have any questions about the process and costs of securing a website, contact us today and take advantage of our FREE website review process.
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