Wisconsin Metal Parts, Inc. (WMPI) is a contract manufacturer of complex metal parts via CNC machining, fabricating, welding, stamping, fiber laser cutting, tool and die making.
WMPI lost a large contract when one of their top customers decided to pull the work in house. Rather than layoff 14 valuable employees, WMPI expanded their service offerings to include welding and sheet metal fabrication. They invested over $5.5 million dollars in a new building and equipment including two new 5,000-watt fiber lasers and a 300-ton electric press brake. This presented two additional challenges: First, finding new customers to keep these fiber lasers at capacity. Second, recruiting and hiring skilled labor needed to run this state-of-the-art equipment.
WMPI selected Marketing Metrics Corp. based on their track record in developing and implementing effective employee and digital marketing strategies for contract manufacturers.
Phase 1 included updating the website by writing unique content for sheet metal fabrication, welding, contract manufacturing and assembly. The content consisted of example projects organized by industries and services as well as three educational blogs explaining the differences between a Fiber and CO2 laser, cost drivers of fabricated parts and tolerances held.
Phase 2, which is ongoing, provides an aggressive awareness and lead generation strategy with SEO, pay-per-click, social media, PR, sales collateral, content writing, generating highly targeted prospect lists and email marketing campaigns. We also researched and launched a new CRM software program which improved the efficiency and effectiveness of their sales team. These digital marketing efforts helped achieve awareness and top rankings for highly competitive search terms on major search engines and resulted in substantial growth in new business.
To keep up with the new clients and growth that the digital marketing tactics generated, Phase 3 included a recruitment/employment marketing effort including new software which made it easier to recruit and hire new employees, content writing for a new employment page with articles targeted towards women and millennials as well as a PR, branding and social media campaign.
WMPI was recently recognized (July 2017) by the Milwaukee Business Journal as one of the areas fastest growing firms for having significant growth over the previous three years. https://www.bizjournals.com/milwaukee/news/2017/06/09/2017-fastestgrowing-firms-award-winners-represent.html
The employment marketing campaign was also effective as WMPI grew from 75 to 110 employees in the last 12 months in a very tight labor market. Wisconsin Metal Parts, Inc. was one of 150 companies in the Milwaukee area recognized by the Milwaukee Journal Sentinel as a 2017 Top Workplace!
“We’ve seen a substantial increase in new business sales since Marketing Metrics Corp. took over our marketing efforts. As a result, they are now also working with our sister company on a new start-up.” said Dan Erschen, President of Wisconsin Metal Parts, Inc.
To find out how Marketing Metrics Corp. can help your business succeed, call us at 262-691-9229 or contact us today!
We’ve seen a substantial increase in new business sales since Marketing Metrics Corp. took over our marketing efforts. As a result, they are now also working with our sister company on a new start up. Dan Erschen, Wisconsin Metal Parts, Inc.
Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.
Dave Zimmerman, Pivot Point, Inc.
We were able to meet face-to-face on a monthly basis during our website redesign project. It went so smoothly that I now outsource all of our marketing efforts to Marketing Metrics Corp.
Mark Morton, Rheocast Company
I've worked with Marketing Metrics Corp. since 2006 to improve our internet presence and ultimately our sales revenue. They are the industrial marketing experts in Wisconsin.
Jim Banovich, Marsh Electronics, Inc.