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On Point Solutions Case Study

The Client

On Point Solutions is a leading supplier of metal fabrication equipment and manufacturing solutions including manufacturing consultation and project management. Based out of Sheboygan, Wisconsin, On Point serves clients throughout the nation with a focus on helping customers achieve one goal: to produce a higher volume of quality parts at a lower price per part.

On Point Solutions

The Problem

The client came to us with an outdated website that no longer reflected the scope of the company’s services or their current needs as an online marketing tool. Their website had poor, inconsistent branding that had little reach and influence on the web. In addition to poor visibility, there was a disconnect between their brand and the services offered to current customers. Often, customers would assume services completed by On Point had been performed by outside vendors due to poor branding on their site.

On Point Solution’s website lacked strong, unique content to show their muscle and expertise in the industry. This, coupled with a nonexistent SEO program, resulted in the website having minimal organic reach and missed opportunities for new business from organic channels. Their site was not optimized for mobile, thus not allowing fast and efficient crawls from search engines like Google and Bing.

Finally, the website was not optimized to generate leads. All points of contact were being funneled through a single generic contact form. This made it hard to distinguish quality leads from those submitted, costing On Point time and money following up on potential dead-ends. Poor lead generation was coupled with a lack of KPI and conversion tracking to measure the performance of their site’s vital components. This made it difficult for the client to know what aspects of their site and marketing strategy needed improvement and where to allocate time and money.

Without the internal resources or time to address their needs, On Point needed to hire a digital marketing team to create a responsive website and supportive digital marketing and branding campaign. It was critical to find a partner with detailed knowledge and proven results in metal fabrication and OEM markets.

The Results

On Point Solutions has experienced a 15% increase in sales revenue while working with Marketing Metrics Corp. The marketing campaign has generated a 273% increase in year-over-year traffic to their site. This includes a 167% increase in organic traffic and an 86% growth in organic traffic to the homepage with a 16% decrease in bounce rate.

On Point experienced a large increase in quality leads from their site, including over $25,000 in new ecommerce sales of their slag hog slat cleaner. Offering this product online allowed them to get their foot in the door with new business and streamline their product quoting process.

On Point Solutions has also experienced strong organic keyword growth year-over-year, increasing a nonexistent keyword portfolio to on that contains over 150 strong branded and industry relevant keywords, many of which either now rank on the first page or are experiencing strong upward mobility.

“Marketing Metrics Corp. effectively established us in a lead position in our industry. They took our visions and ideas and helped us realize true and tangible results. The partnership with Marketing Metrics Corp. is vital to our continued growth,” said Brad Peterson, President of On Point Solutions.

To find out how Marketing Metrics Corp. can help your business succeed, call us at 262-691-9229 or contact us today!

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Why Our Clients Love Us

We’ve seen a substantial increase in new business sales since Marketing Metrics Corp. took over our marketing efforts. As a result, they are now also working with our sister company on a new start up. Dan Erschen, Wisconsin Metal Parts, Inc.
Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.
Dave Zimmerman, Pivot Point, Inc.
We were able to meet face-to-face on a monthly basis during our website redesign project. It went so smoothly that I now outsource all of our marketing efforts to Marketing Metrics Corp.
Mark Morton, Rheocast Company
I've worked with Marketing Metrics Corp. since 2006 to improve our internet presence and ultimately our sales revenue. They are the industrial marketing experts in Wisconsin.
Jim Banovich, Marsh Electronics, Inc.

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